So successful has the brand licensing process become that some companies make more money from licensing than from manufacturing.
Licensing acts as a marketing tool, and globalization has become a key to success. But properties that do well in their home-based market may encounter difficulties around the globe. Multipartner helps its clients to override all obstacles and plan an international licensing strategy.
Signing a license agreement is a long and complex process that requires indispensable knowledge of the market and the mechanisms which regulate it.