So successful has the brand licensing process become that some companies make more money from licensing than from manufacturing.
Licensing acts as a marketing tool, and globalization has become a key to success. But properties that do well in their home-based market may encounter difficulties around the globe. Multipartner helps its clients to override all obstacles and plan an international licensing strategy.
Signing a license agreement is a long and complex process that requires indispensable knowledge of the market and the mechanisms which regulate it.
Differences between markets exist in several categories such as market structures, tax laws, antitrust laws and custom laws that have an impact on the agreement between licensor and licensee and/or the manufacturer. Multipartner has an in-depth knowledge of the economic situations and prospectives in various countries including their specific retail structures and national tastes which remain indispensable for your entrance into new territories.
Multipartner is the ideal partner to build an optimal strategy
Multipartner gets its clients the best results in terms of the choice of licensees/licensors, conditions and duration of contract, and most importantly the protection of brand image throughout a license agreement.
Multipartner has a profoundly developed network of contacts both locally and internationally which provide an advantage to anyone seeking trademarks or licenses. Our license division specializes in the research, selection and proposal of new licensees in the fashion industry. It covers both:
It offers consultant services with a high profile standard thanks to the know-how and experienced competency developed over several years of experience with active trademarks in the fashion and luxury industry.
A key to Multipartner's success is attributed to the solid relationships, built over time, with thousands of companies active in the
production and distribution industries. Below is a listing of a few sectors in which we operate:
Dott.ssa Sabrina Girardi
(Brand Licensing Director)
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